Could you be the next Scott Thompson – fired for lying on your resume?

Few people hold such high-visibility jobs as Thompson, until recently the CEO of Yahoo. So you might not think a little white lie – a stretching of the truth – will matter on your resume. You might think no one will notice or no one will check. You know you can do the job – so what’s the harm?

Well, for one thing, it’s a lie. For another, it’s the beginning of a slippery slope. First you lie on the resume, then that lie gets repeated in a company bio and becomes permanently attached to your name. The more widespread, the easier it is to check, and the more likely it will be spotted by someone who knows it for a lie. The risk is not worth the potential reward – and it’s the wrong thing to do.

Most people who think about lying on resumes are, in my opinion, insecure about their credentials. They are sure their “issue” – whatever it is (lack of a degree, lack of a specific degree, a gap in employment, a lower-level job title) – will make it impossible for them to get the job they really want. They want to be competitive against other candidates who – they are certain! – have all the right stuff.

My advice: Focus on what you DO have, not what you don’t. Emphasize your successes and be able to tell a compelling story about your challenges and accomplishments. Be confident in your value!

And find ways to make that “issue” less obvious on your resume. (Hint: Hire a professional resume writer!)

No, you can’t make yourself qualified for jobs for which you don’t have the required credentials. But the key issue is not the credential, it’s the mindset and confidence. Did Scott Thompson really think a degree in computer science from 25 or 30 years ago made him more qualified to lead a technology company than simply having an accounting degree? Chances are, no. But when he first perpetrated that lie, he believed that he needed it to land the job he wanted. It was all downhill – down the slippery slope – from there.

Most people’s Facebook profiles offer glimpses into the meaningful and mundane in their lives – family photos, likes and dislikes, conversations with friends. Others, of course, reveal inappropriate content that might demonstrate immaturity, questionable choices, or even illegal activity such as underage drinking.

But even if your profile is benign, do you want your employer checking it out?

According to an Associated Press story, some employers routinely ask for a potential employee’s Facebook password or request that a candidate log in during the job interview. Under pressure and really wanting to land the job, many people won’t refuse even if they’re uncomfortable.

If you’re prepared for the question, you can practice your response beforehand. But be willing to walk away from the opportunity if you won’t comply – at least until regulations or lawsuits resolve whether this is a legal request!

Key takeaways from the National Resume Writers’ Conference I attended last week in lovely Portland, Maine:

• The resume is just the beginning. We talked a lot about resumes – but just as much about LinkedIn profiles, online visibility and social networking, personal branding, and ways to beat the Applicant Tracking Systems (ATS) that are used by just about every employer.
• It’s never too late to learn. I enjoyed seeing how some very talented colleagues gather information from clients and write powerful executive resumes. And yes, this old dog learned a few new tricks!
• Shorter, tighter, crisper, sharper … This is my new mantra. I need constantly to strive to say more with less, cut the clutter, and get to the heart of the matter.
• Industry rejuvenation. It was great to meet so many up-and-comers in our industry! I’ve been around “forever” and known many of my colleagues for 10, 15, or 20 years. It’s lovely to have those long-time relationships, of course, but I was jazzed by seeing the energetic newcomers.

Now, back to work …

When potential employers, recruiters, and contacts Google you, what do they find? You’d better know, and it had better be good, relevant, on-brand, and supportive of your long-term career and current job search goals.

And yes, you had better be on LinkedIn – the #1 online professional networking site, also known as “the recruiter’s passive candidate database.” In other words, the information you list about yourself on LinkedIn can cause a recruiter to find you (via a keyword search) and possibly contact you for an opportunity or a referral. Conversely, not having enough information or the right information will mean you are indistinguishable in the sea of millions of other professionals on LinkedIn.

If you’re not confident your LinkedIn profile represents you powerfully and professionally, you can learn how to do a better job through this webcast I  designed for career professionals. Tap into my “insider secrets” to create your own winning profile!

Of course, just being on LinkedIn doesn’t mean you’re taking advantage of all of its capabilities. Here are two excellent resources from expert Jason Alba – a webinar and a self-paced DVD.

Verizon (telephone company) should answer their phones when you call them. Whole Foods should use good environmental practices. Hairdressers should have great hair. If these things DON’T happen, you lose faith in that individual or company!

The same is true for executives in a job search. Your resume content must match your elevator speech, your online profile, your networking chit-chat, your interview stories, and every other aspect of your career marketing messages to create a congruent, believable, provable image. All of the above should position you as “you” – just the best, brightest, most relevant “you” with regard to your current goals!

In a recent conversation with a client I advised him to create a profile on LinkedIn – not only to reap the networking opportunities there, but to build his online presence as an essential tool in today’s world of executive search. He was openly skeptical – “I don’t think many people at my level are doing that.” (He’s a CEO.) OK, I said, but check it out anyway.

A few weeks later, he told me, “I’m a convert.” Not only was “everyone” he knew on LinkedIn (including the most tech-savvy and best-connected senior people), but he had learned first-hand that the tool was actively used by recruiters to “check him out” prior to a meeting – even when there was a personal referral or prior relationship. He definitely wanted them to find him – and to find information that is congruent, on-brand, and consistent with the value messages he’s delivering in his resume and interviews.

So … don’t get caught with the equivalent of your pants down! Build your LinkedIn profile NOW, update and improve it over time, and “be there” when recruiters are looking for someone like you.

Jacqui Barrett-Poindexter over at the Career Management Alliance blog provides some EXCELLENT resources on blogging, twittering, and other online tools – all as related to job seeking.

It’s easy to feel like you’re behind the curve on all of this stuff. (I freely admit, I have never “tweeted” and don’t follow anyone on Twitter.) But at the very least, learn about it so you can appear to be up to date with technology. And who knows, you might find a whole new pastime, news source, circle of friends, or even a job!

Meg Guiseppi over at the Executive Resume Branding Blog has a terrific post on this topic… with some expert opinions, thoughtful analysis, and great advice.

The bottom line: You need to be visible online. You need to have a compelling and up-to-date LinkedIn profile with some pertinent, stellar recommendations.  You should take the time to create a VisualCV to present a rich picture of yourself beyond your resume. All of this is vitally important both during a job search and for ongoing career management.

But…. you still need a resume. In fact, all of these pieces should go hand-in-hand to present a powerful, cohesive, on-brand message about you and your value.

At the Kennedy Recruiting Conference I attended some interesting presentations and – of even more value – had the chance to speak with a number of recruiters, both internal and external. One theme that cropped up over and over is – despite the economic downturn and relatively high unemployment -  the challenge of finding good candidates.

Despite sophisticated applicant tracking systems, countless job posting opportunities, recruiter sourcing through social networks, and enormous data-finding capabilities, recruiters still have a hard time finding enough candidates and the right candidates for specific jobs. What this means for you, the job seeker:

• Be specific about your expertise. Vague, general overviews don’t tell recruiters enough about you to conclude that you have what they need.
• Be visible in your areas of expertise. Attend and speak at professional association meetings. Write articles and blog postings. Comment on others’ blogs. Share your expertise and your opinions… and let the recruiters find you.
• Research where your expertise and interests might lead you. For example, if you are a clinical practitioner (maybe a nurse), have some knowledge of hospital technology systems, love to travel, and are eager to move away from direct patient care, you could have a satisfying and lucrative new career as a technology implementation consultant to healthcare systems. Bottom line: look for needs that intersect with your knowledge, experience, and personal interests, then find companies that respond to those needs.

One disturbing trend I noticed is the continued preference for passive job seekers. There is still tremendous bias towards those who are employed and lingering beliefs that “the best people don’t get laid off.” Having worked with extremely talented professionals who were, in fact, affected by corporate downsizing, I know this is nonsense. Plus, there are so many reasons that an individual might be unemployed that using this as a recruiting criterion seems extremely silly.

My final thought about recruiting: It needs a shot in the arm from the marketing department. In fact, successful companies need to market themselves to future employees just as seriously as they market their products or services to consumers. Yet most HR people are not marketing oriented, and despite the ubiquitous trend toward employment branding, most companies don’t invest the resources and talent necessary to make their recruiting function as vibrant as their marketing area. Those that do make the investment will reap the rewards – a more talented, more engaged workforce that creates and supports a winning culture.

VisualCV.com gives you the chance to build a unique web portfolio – a richer, more compelling version of your traditional paper/Word resume. You can add graphics, documents, audio and video files and go from telling about what you’ve done to showing… and selling.

The site recently held a “best VisualCV contest,” and not only are the winning entries inspiring, they have also led to job offers!

Oh… and the best part? You can build and host your VisualCV for free. No fees, no ads, no sponsorships.

I have been affiliated with the company since the planning stages – I’m on the advisory board and I wrote an “Insider’s Guide” for creating a powerful VisualCV. (It’s a free download.) So yes, I guess I am biased! But I haven’t seen anything that comes close to the ease and value of this free portfolio service. Not to mention the other value-added benefits that include connecting with employers, recruiters, and others.