Yesterday I spoke with a client who has been in an active job search about six weeks. He called for a quick “tune up” to be sure he’s maximizing his opportunities. We agreed that he is doing everything right - targeting his companies, finding the right people to talk to, making direct contact, arranging meetings, discussing how he can add value to the organization. He sets a benchmark of 6 direct-contact phone calls daily. In these six weeks he’s had 2 third interviews (flown to HQ cities) but was not selected for those jobs.

We fine-tuned his message a bit to better explain his reason for looking, but all in all he’s doing everything right and I predict it will simply be a matter of time before he lands a great opportunity.

Formula: Preparation + Method + Gumption + Perseverance = Interviews + (eventually) Offers

VisualCV.com gives you the chance to build a unique web portfolio - a richer, more compelling version of your traditional paper/Word resume. You can add graphics, documents, audio and video files and go from telling about what you’ve done to showing… and selling.

The site recently held a “best VisualCV contest,” and not only are the winning entries inspiring, they have also led to job offers!

Oh… and the best part? You can build and host your VisualCV for free. No fees, no ads, no sponsorships.

I have been affiliated with the company since the planning stages - I’m on the advisory board and I wrote an “Insider’s Guide” for creating a powerful VisualCV. (It’s a free download.) So yes, I guess I am biased! But I haven’t seen anything that comes close to the ease and value of this free portfolio service. Not to mention the other value-added benefits that include connecting with employers, recruiters, and others.

Kathy Simmons over at Netshare has an insightful post about the importance of “niche networking” in your job search. I love the analogy to the “Long Tail“concept… how, in our increasingly individualized society, people are looking for “one thing” (not “anything”) and can easily find it.

Just as you should use niche networking, be sure you are “niching” your career goal. Know precisely what you do best, where you can bring the most value, and the environment in which you can excel. Then, target your search toward those opportunities - and don’t settle for less! There is a perfect (or near perfect) fit for everyone, but only by clearly establishing those all important fit factors ahead of time will you be able to (a) look for it and (b) know it when you find it.

OK, you’re fired up to “network” to kick your job search into high gear. But what, exactly, do you do? Whom do you call? What do you say? My friend and colleague Debra Feldman has written an outstanding post over at CareerHub about how to “Network Purposefully.” This is a great start and will give you a clear sense of direction and many concrete steps.

But before you launch into action, be sure you are ready with the right weapons: a compelling message (what you’ll say when you call) and a powerful resume (to reinforce your message and lay the groundwork for further discussion).

If you’re in career transition, you are probably sick of hearing, “you’ve got to network!” and “networking is the best way to find a job!” While these sayings might be true, they’re not really helpful because they don’t tell you exactly what is meant by “networking.”

A common perception of networking is that it means “asking for a job” or “bugging my friends for referrals.” Thus, instead of an entirely natural, pleasant activity - the kind of thing you do every day when you need any kind of help or information - networking becomes a dreaded chore that you’re uncomfortable doing and therefore put off, avoid, and don’t get around to.

Jason Alba has written a really helpful blog post (also published as an article in The National Networker) that provides some very specific ways to ask for the help you need - and increase your chances of getting it. Here are his main points - be sure to read the entire article to see how he applies this advice specifically to networking during a job search:

• Make sure your contacts know and understand what you need.
• Make it easy for them to help you.
• Be quick to thank, quick to forgive, and quick to reciprocate.

I originally wrote this article for my newsletter and got some great feedback! So I decided to post it on my blog.

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Recently I called my bank in Cincinnati to close out my account, after moving to the Boston area nearly two years ago. To my surprise, the manager I spoke with  remembered my name from having worked with me on her resume twelve years ago! She knew where I lived (at that time I worked with clients in person) and recalled a small detail about my house. It was nice to catch up, and I was pleased to hear that her career is going well.

This interaction got me thinking about the very small world we live in - and how long impressions last. And with online networking sites that connect through six (or more) degrees of separation, it’s obvious that the image we present to others has long tentacles.

During your job search, you are putting your best foot forward. You are emphasizing your career successes and downplaying anything less then successful. You are projecting a positive image and are always on your best behavior. Good for you! That’s just as it should be. But don’t think you can change the image you’ve created throughout your professional life.

The conclusion I’ve reached is that it’s necessary to live an authentic life - to be crystal clear about “who you are” and to portray that person consistently and authentically in every area of your life. Then, as you manage your career, look for opportunities to be that “real you” on the job. You won’t have to worry about hiding anything or being something that you’re not - and finding that right fit  means you’ll be as productive and successful as you possibly can be. Of course, to reach this nirvana you have to first understand the “real you” and translate your personal style, preferences, strengths, and weaknesses into wins for your employer. Consider these examples:

• You’re a hard-charging leader who is known to leave slower-paced employees in  the dust. You know this style has caused some hard feelings in the past. How do  you deal with the question, “What is your leadership style?” so that it won’t hurt you in an interview? You need to be truthful and authentic - after all, if they  are looking for a collaborative consensus-builder, that’s not you and you’d be unhappy and unsuccessful in that job. Yet you don’t want to leave the impression that you decimate morale or have zero people skills. A response like this can serve both  purposes - showing benefit to employers while preserving your authenticity.

  “I am a high-energy leader who inspires most people to perform their very best - as shown by the results we attained at ABC and XYZ. I’m very proud of developing strong leaders - two of my direct reports in the last five years have been recruited for CEO roles outside the company, and many more have been promoted internally.  My senior VP at XYZ described me as an ‘igniter’ for bringing out the best in people who really believed in our mission. The flip side, of course, is that those who  don’t buy into it are not quite so complimentary. My record of retaining key staff has been exceptional, but those who have been let go or quit on their own might  have felt ‘burnt’ by that same spark that energized others. I do create an electric atmosphere, and I believe in dedicating myself 100% to achieving the mission. I’m looking for a position where being the ‘igniter’ will help us reach extraordinary goals.”

Now, if a reference check or other investigation into your background turns up some of those disgruntled employees, your new employer will understand both sides of  the story. At the same time, you’ve been frank about the potential downside of your leadership style and have clearly defined the environment in which you can excel. Consider a different style and how this, too, can be appropriately communicated  while remaining authentic.

• In every job you’ve held, you’ve been the peacemaker. You dislike conflict and always strive to find common ground. You lost your most recent job in part because you weren’t aggressive enough to suit the culture. Now, when you’re asked “why did you leave your last position?,” what will you say? Again, staying authentic and  communicating your style as a strength is the way to go.

  “The culture at my last company was not a good fit for me. My style is to bridge differences to find common ground. I believe that’s the most effective way to move forward when two sides disagree. That style was instrumental in the successful resolution of several serious negotiations at ABC Company, but at XYZ I found the situation to be quite different. In fact, when I tried to intervene to resolve a problem  that had brought our new product group to a standstill, my manager pulled me out of the group and told me he thought the creative differences would result in a  better product. This trend continued for the 18 months I was there, so I wasn’t  really surprised when I was asked to leave. As a result, I want to be sure my next position allows me to use my natural skills as a mediator and problem-solver to  help move the business forward.”

Trying to be someone or something you’re not is sure to backfire either during the job search or later, when you struggle to succeed in an environment that is counter to your natural tendencies. Plus, if you are authentic you can be sure that all  of your reference checks, referrals, and testimonials will ring true. And that’s a big plus during your career transition and throughout your life.

For a giggle, check out this inside-the-company view of Darth Vader. Then, the next time you’re talking to people you think SHOULD know who you are, think twice!

Key point: We tend to see others within the small circle of our own lives. Especially when you’re in career transition, it’s foolhardy (even dangerous!) to assume that the people you’re talking to know who you are, what you do, how to describe you to others, and how they can help you. It’s your job to prepare and deliver the message that lets them know that.

Most of us in the careers field preach diversification: don’t put all your eggs in one basket… pursue a multi-channel job search… you never know where your next lead or next job will come from.

And that’s all true, in general. But last week I learned a startling statistic from a reliable source - an early peek at the CareerXRoads annual study of the Source of Hire data from “large, highly competitive, high-profile firms.”

Guess what? A referral from someone in the hiring company is 70x more likely to lead to a hire than any other source.

That’s right - 70 times.

So what does that tell you? Target your search… Align your skills and value with what you learn about the organization… Network to get a referral… And be ready to discuss the company’s challenges and how you can provide solutions. Do this whether or not there’s a current job opening. Do this as often as you can (it’s not as easy as zapping out a resume in response to an online posting).

Given this finding, if you’re going to concentrate your search in one channel, the only smart choice is the targeted/referral route.

Cross-posted at CareerHub

The weekly Member Bulletin from Allan Hoving at ExecuNet arrives in my email box every Friday morning, and of the first things I do is check the “Learnings from Landings” - my favorite part of the bulletin! It’s a nice up note to hear about someone who has landed, but even more importantly, learning what they learned is always helpful and interesting.

This week, a newly landed executive shared this: “If I had it to do over again, I would focus my message and network earlier.”

In a nutshell, that’s the best strategy for any job search:

• Focus your message. What do you need to convey to let network contacts know how they can help you and let employers know how you can help them?
• Network. Talk to people. Deliver your message. Ask for help, appropriately. Follow every lead, focusing on identifying business problems, then show how you can solve those problems. Help others and let them help you.

It might sound simple, but it’s certainly not easy. Kudos to all who land, and thanks for sharing what you’ve learned.

One of my favorite year-end activities is to steal a quiet hour or so to analyze my business results, especially where my clients came from, and set some goals for the new year. I’m not a big planner or goal-setter (very much seat-of-the pants, despite what people say about that!), but ever since I’ve been doing this simple exercise I find that I have met or exceeded every one of the measurable goals I’ve set.

It seems that something as simple as writing them down makes goals more concrete and likely to happen.

As you prepare for the new beginning that comes around each January 1, take some time to define your specific, measurable goals for the 12 months ahead. If you’re in a job search, consider goals like these:

• Make 10 new network connections each week (actually having a dialogue with someone… just sending an email doesn’t count)
• Schedule 2 interviews (job or informational) each week
• Identify, research, and pursue connection with 1 new target company per week
• Land 1 great job!

Before you know it, your job search will be zooming along and you’ll be awash in contacts and leads. Without the clear direction that goals provide, it’s easy to muddle along thinking that you’re making progress but not really doing so. For the holidays, give yourself the gift of ambitious goals!